Data IntegrationDon't let siloed data kill your business analytics.
Sometimes as a business we have different applications we are using that all have valuable data being collected on each of them everyday. Most applications don’t naturally trade data with each other, and in those cases there are insights that can be missed because data is not integrated. For example, Google Analytics has a bevy of insights in and of itself, but it has even more valuable and detailed insights if you take external data and join it together with the data that is compiled by Google Analytics.
We do this using Hadoop and other technologies. We have been very successful in large siloed companies integrating their data from multiple applications and databases.